DX Business Direct Parcel Xchange Strategy
Five Year Product Business Plan – 2009-10
DX, the UK private mail company, requested a five year expansion strategy for its intelligent parcel drop box product Parcel Xchange in the B2B and B2C markets.
An in-depth market analysis was conducted in both Business to Business and Business to Consumer markets to create a target market and value proposition.
An optimal deployment network was developed together with a design and sourcing plan incorporated within a five year business plan.
- A strategic plan with informed priority options.
- An executable implementation plan with a detailed budget.
- A plan to optimise the current network and reduce the future unit cost by 20%.